In this special Independence Day-inspired episode, I explore what creative freedom really means, and how you can claim more of it in your business and life.

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What Got You Here… Won’t Get You There. One of the hardest parts of growth? It usually means letting go of the exact habits and strategies that worked for you up until now. It can feel disorienting.

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Let’s talk about something that might change the way you think about building your creative business. Have you ever felt like you’re doing this all alone? Like you’re the CEO, the product team, the social media manager, the customer service rep—all rolled into one?

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In this episode, I’m walking you through 10 powerful ways to set yourself up for success at a live virtual event—specifically, The Creative Business Blueprint LIVE, coming up June 24–26. This isn’t your average Zoom call. It’s an interactive, high-energy, implementation-focused workshop designed to help you go from confusion to clarity about your creative business.

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Have you ever wondered what actually happens at a virtual event—and if it’s really worth your time? In this episode, I’m pulling back the curtain on The Creative Business Blueprint LIVE, my upcoming 3-day immersive event designed to help you build or grow your creative business with clarity, confidence, and momentum.

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This is your chance to dive deeper into the exact framework I’ve been teaching on the podcast—and experience it LIVE with me and a powerful group of creative women just like you. Whether you’re just getting started or ready to scale, this immersive event will help you finally turn your creative passion into a profitable and sustainable business—without the overwhelm.

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When you see someone who’s built a thriving creative business, it’s easy to assume the path was smooth. But behind every success story is a chapter of uncertainty, reinvention—and a whole lot of courage.

In this episode, I’m taking you behind the scenes of my own journey, from being laid off in my late 50s to building a business that gives me time, money, and location freedom. You’ll hear what I didn’t have (a list, a strategy, any tech skills!)—and the 3 core traits that helped me move forward anyway.

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If you’ve ever thought, “I’m not techie enough to do this,” you’re not alone—and you’re definitely not wrong to feel overwhelmed. In this episode, I’m answering one of the questions I get all the time:

 “Anne, what tech do you actually use to run your business?”

Listen to how I went from duct-taping tools together (and feeling totally over it) to simplifying everything with a setup that’s seamless and saves me hours each week.

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You’ve built the offer. You’ve launched it. But now comes the part that truly sets your business apart—how you deliver it. In this final episode of my six-part framework for building a creative business, we’re talking about product and service delivery techniques—and why this stage matters more than you might think.

Creating a thoughtful, memorable experience for your audience doesn’t just build loyalty—it turns first-time buyers into raving fans. I’m sharing stories from my very first membership launch, how I made each member feel personally welcomed, and the delivery methods I’ve used over the years to support student success.

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You’ve built your offer—now what? It’s time to release it into the world! In this fifth episode of my six-part framework for building a creative business, we’re diving into the art and strategy of launching.

Whether you're releasing your first product, course, or membership, launching is more than just hitting “publish.” It’s about creating momentum, building anticipation, and turning your offer into an exciting event your audience can’t wait to be part of.

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In part four of my six-part framework for building a creative business, we’re tackling something exciting and essential: how to create compelling offers.

Whether you’re selling physical products, digital courses, memberships, or services, your offer needs to be more than just “nice”—it needs to be clear, irresistible, and aligned with your customer’s needs. In this episode, I’ll walk you through the mindset and strategy behind crafting offers that feel like they were made just for your audience.

Plus I’ll share how I started with just a few handmade products at craft fairs and used simple bundling techniques to boost sales.

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Welcome to part three of my six-part framework for building a successful creative business! In this episode, we're talking about something absolutely essential—building your audience.

It doesn’t matter how talented you are or how beautiful your work is—if no one knows about it, it can’t grow into a business. But here’s the good news: you don’t need a fancy website or big marketing budget to start attracting the right people. I began with a simple one-page PDF.

Let’s dive into why your email list is your most valuable asset, and how to create a freebie (aka lead magnet) that actually works.

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In this episode, we’re diving into the second part of my six-part framework for building a thriving creative business: understanding exactly who you’re trying to reach. If you’ve ever felt unsure about who your product or service is really for, this conversation is for you.

I’ll walk you through the process of identifying your ideal customer—not just by age or income, but by digging into their dreams, struggles, and values. You’ll hear how I defined my own ideal customer when I was starting out, and how that clarity helped me create products that truly connected with the people I most wanted to serve.

This is the step that makes your marketing easier, your offers more compelling, and your message magnetic.

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Have you ever felt like you're doing all the things—but your creative business just isn’t growing? In this episode, I’m pulling back the curtain on one of the biggest reasons creatives feel stuck: they’re building without a strategy. I share how losing my corporate job in my late 50s led me to start from scratch, build a business I love, and why getting crystal clear on strategy changed everything.

Whether you're just starting or pivoting your business, this episode will help you lay a solid foundation for sustainable growth, without the overwhelm.

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 Welcome to the Creative Business Spark Podcast. I'm Anne La Follette, creative entrepreneur, online educator, and business coach. After getting laid off in my late fifties, I found myself adrift with no income and no sense of self. But my mom always said, pick yourself up, dust yourself off, and keep moving forward.

So I decided to reinvent myself and build an online creative business from scratch. Now I help women like you do the same. This podcast is where art, mindset and entrepreneurship meet. I'll share behind the scenes lessons, inspiring stories, mindset shifts and more. Let this be the spark you need to build or grow a creative business with joy and purpose.

Let's dive in because: It's never too late to create®.

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