Episode 21: My 3 Favorite Creative & Business Tools
Anne LaFollette Anne LaFollette

Episode 21: My 3 Favorite Creative & Business Tools

In this episode, I’m sharing the top 3 creative and business tools I rely on every week. These platforms keep my business running smoothly behind the scenes. And help me balance my time between running the business and creating new designs.

Whether you're just starting or scaling your creative business, these tools can make your life easier and less stressful. 

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Episode 20: Regain Your Creative Mojo This Fall
Anne LaFollette Anne LaFollette

Episode 20: Regain Your Creative Mojo This Fall

After a slower summer, it’s completely normal to feel a little out of sync with your creative goals. But here’s the good news: fall is one of the best times to reset and reignite your momentum. In this episode, I’ll walk you through why now is such a powerful window for creatives, and how you can get back into the flow without the overwhelm.

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Episode 19: What I’m Learning From Podcasting
Anne LaFollette Anne LaFollette

Episode 19: What I’m Learning From Podcasting

Starting something new can be scary—especially when you’ve been thinking about it for years. In this episode, I’m sharing what finally nudged me to launch The Creative Business Spark, how I used my existing tools to keep things simple, and why short-form episodes have been a surprising hit.

I also talk about the power of repurposing content and why “just starting” is often the hardest (and most important!) part. If you’ve been waiting for the perfect time to take action on a big idea, I hope this encourages you to move forward, even if it’s messy.

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Episode 12: Mastermind Magic
Anne LaFollette Anne LaFollette

Episode 12: Mastermind Magic

Let’s talk about something that might change the way you think about building your creative business. Have you ever felt like you’re doing this all alone? Like you’re the CEO, the product team, the social media manager, the customer service rep—all rolled into one?

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Episode 09: Experience My Framework LIVE!
Anne LaFollette Anne LaFollette

Episode 09: Experience My Framework LIVE!

This is your chance to dive deeper into the exact framework I’ve been teaching on the podcast—and experience it LIVE with me and a powerful group of creative women just like you. Whether you’re just getting started or ready to scale, this immersive event will help you finally turn your creative passion into a profitable and sustainable business—without the overwhelm.

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Episode 08: Three Keys to Entrepreneurial Success
Anne LaFollette Anne LaFollette

Episode 08: Three Keys to Entrepreneurial Success

When you see someone who’s built a thriving creative business, it’s easy to assume the path was smooth. But behind every success story is a chapter of uncertainty, reinvention—and a whole lot of courage.

In this episode, I’m taking you behind the scenes of my own journey, from being laid off in my late 50s to building a business that gives me time, money, and location freedom. You’ll hear what I didn’t have (a list, a strategy, any tech skills!)—and the 3 core traits that helped me move forward anyway.

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Episode 07: My Simple Tech Stack
Anne LaFollette Anne LaFollette

Episode 07: My Simple Tech Stack

If you’ve ever thought, “I’m not techie enough to do this,” you’re not alone—and you’re definitely not wrong to feel overwhelmed. In this episode, I’m answering one of the questions I get all the time:

 “Anne, what tech do you actually use to run your business?”

Listen to how I went from duct-taping tools together (and feeling totally over it) to simplifying everything with a setup that’s seamless and saves me hours each week.

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Episode 06: Delivery Techniques
Anne LaFollette Anne LaFollette

Episode 06: Delivery Techniques

You’ve built the offer. You’ve launched it. But now comes the part that truly sets your business apart—how you deliver it. In this final episode of my six-part framework for building a creative business, we’re talking about product and service delivery techniques—and why this stage matters more than you might think.

Creating a thoughtful, memorable experience for your audience doesn’t just build loyalty—it turns first-time buyers into raving fans. I’m sharing stories from my very first membership launch, how I made each member feel personally welcomed, and the delivery methods I’ve used over the years to support student success.

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Episode 05: The Secret to Launching
Anne LaFollette Anne LaFollette

Episode 05: The Secret to Launching

You’ve built your offer—now what? It’s time to release it into the world! In this fifth episode of my six-part framework for building a creative business, we’re diving into the art and strategy of launching.

Whether you're releasing your first product, course, or membership, launching is more than just hitting “publish.” It’s about creating momentum, building anticipation, and turning your offer into an exciting event your audience can’t wait to be part of.

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Episode 04: Creating Compelling Offers
Anne LaFollette Anne LaFollette

Episode 04: Creating Compelling Offers

In part four of my six-part framework for building a creative business, we’re tackling something exciting and essential: how to create compelling offers.

Whether you’re selling physical products, digital courses, memberships, or services, your offer needs to be more than just “nice”—it needs to be clear, irresistible, and aligned with your customer’s needs. In this episode, I’ll walk you through the mindset and strategy behind crafting offers that feel like they were made just for your audience.

Plus I’ll share how I started with just a few handmade products at craft fairs and used simple bundling techniques to boost sales.

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Episode 03: Building Your Audience
Anne LaFollette Anne LaFollette

Episode 03: Building Your Audience

Welcome to part three of my six-part framework for building a successful creative business! In this episode, we're talking about something absolutely essential—building your audience.

It doesn’t matter how talented you are or how beautiful your work is—if no one knows about it, it can’t grow into a business. But here’s the good news: you don’t need a fancy website or big marketing budget to start attracting the right people. I began with a simple one-page PDF.

Let’s dive into why your email list is your most valuable asset, and how to create a freebie (aka lead magnet) that actually works.

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Episode 02: Identifying Your Ideal Customer
Anne LaFollette Anne LaFollette

Episode 02: Identifying Your Ideal Customer

In this episode, we’re diving into the second part of my six-part framework for building a thriving creative business: understanding exactly who you’re trying to reach. If you’ve ever felt unsure about who your product or service is really for, this conversation is for you.

I’ll walk you through the process of identifying your ideal customer—not just by age or income, but by digging into their dreams, struggles, and values. You’ll hear how I defined my own ideal customer when I was starting out, and how that clarity helped me create products that truly connected with the people I most wanted to serve.

This is the step that makes your marketing easier, your offers more compelling, and your message magnetic.

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