Episode 07: My Simple Tech Stack
If you’ve ever thought, “I’m not techie enough to do this,” you’re not alone—and you’re definitely not wrong to feel overwhelmed. In this episode, I’m answering one of the questions I get all the time:
“Anne, what tech do you actually use to run your business?”
Listen to how I went from duct-taping tools together (and feeling totally over it) to simplifying everything with a setup that’s seamless and saves me hours each week.
Episode 06: Delivery Techniques
You’ve built the offer. You’ve launched it. But now comes the part that truly sets your business apart—how you deliver it. In this final episode of my six-part framework for building a creative business, we’re talking about product and service delivery techniques—and why this stage matters more than you might think.
Creating a thoughtful, memorable experience for your audience doesn’t just build loyalty—it turns first-time buyers into raving fans. I’m sharing stories from my very first membership launch, how I made each member feel personally welcomed, and the delivery methods I’ve used over the years to support student success.
Episode 05: The Secret to Launching
You’ve built your offer—now what? It’s time to release it into the world! In this fifth episode of my six-part framework for building a creative business, we’re diving into the art and strategy of launching.
Whether you're releasing your first product, course, or membership, launching is more than just hitting “publish.” It’s about creating momentum, building anticipation, and turning your offer into an exciting event your audience can’t wait to be part of.
Episode 04: Creating Compelling Offers
In part four of my six-part framework for building a creative business, we’re tackling something exciting and essential: how to create compelling offers.
Whether you’re selling physical products, digital courses, memberships, or services, your offer needs to be more than just “nice”—it needs to be clear, irresistible, and aligned with your customer’s needs. In this episode, I’ll walk you through the mindset and strategy behind crafting offers that feel like they were made just for your audience.
Plus I’ll share how I started with just a few handmade products at craft fairs and used simple bundling techniques to boost sales.
Episode 03: Building Your Audience
Welcome to part three of my six-part framework for building a successful creative business! In this episode, we're talking about something absolutely essential—building your audience.
It doesn’t matter how talented you are or how beautiful your work is—if no one knows about it, it can’t grow into a business. But here’s the good news: you don’t need a fancy website or big marketing budget to start attracting the right people. I began with a simple one-page PDF.
Let’s dive into why your email list is your most valuable asset, and how to create a freebie (aka lead magnet) that actually works.
Episode 02: Identifying Your Ideal Customer
In this episode, we’re diving into the second part of my six-part framework for building a thriving creative business: understanding exactly who you’re trying to reach. If you’ve ever felt unsure about who your product or service is really for, this conversation is for you.
I’ll walk you through the process of identifying your ideal customer—not just by age or income, but by digging into their dreams, struggles, and values. You’ll hear how I defined my own ideal customer when I was starting out, and how that clarity helped me create products that truly connected with the people I most wanted to serve.
This is the step that makes your marketing easier, your offers more compelling, and your message magnetic.
Episode 01: Strategy First
Have you ever felt like you're doing all the things—but your creative business just isn’t growing? In this episode, I’m pulling back the curtain on one of the biggest reasons creatives feel stuck: they’re building without a strategy. I share how losing my corporate job in my late 50s led me to start from scratch, build a business I love, and why getting crystal clear on strategy changed everything.
Whether you're just starting or pivoting your business, this episode will help you lay a solid foundation for sustainable growth, without the overwhelm.
The Creative Business Spark Podcast!
Welcome to the Creative Business Spark Podcast. I'm Anne La Follette, creative entrepreneur, online educator, and business coach. After getting laid off in my late fifties, I found myself adrift with no income and no sense of self. But my mom always said, pick yourself up, dust yourself off, and keep moving forward.
So I decided to reinvent myself and build an online creative business from scratch. Now I help women like you do the same. This podcast is where art, mindset and entrepreneurship meet. I'll share behind the scenes lessons, inspiring stories, mindset shifts and more. Let this be the spark you need to build or grow a creative business with joy and purpose.
Let's dive in because: It's never too late to create®.