Anne LaFollette Anne LaFollette

Selling in Your Sleep... Whaaat?

Well hello, my friend! I’m so excited to move on to the next category in our series about how to craft a career in Surface Design. This week, we're going to jump into how you can sell in your sleep. Whaat? You say. Let’s get into it.

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Anne LaFollette Anne LaFollette

The "Unboxing" Experience!

We’re picking up the fun this week as we dive into how you can sell your products directly as a Surface Pattern designer. If you love customer interaction and have a friendly and outgoing personality, direct selling is a great option for you.

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Anne LaFollette Anne LaFollette

Ready to License Your Art?

Welcome back! This week, we’re diving into one of the most popular ways to make money from your art. It’s called Licensing. If you missed last week's video where I gave you an overview of the surface design industry and what we’re covering over the next several weeks, go back and watch it.

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Anne LaFollette Anne LaFollette

Surface Design? Never Heard of it...

Well, hello there and Happy New Year! Welcome to 2022! I am so excited to kick off a new series this month. We're going to dive into Surface Pattern Design and all of the different ways that you can actually make money from your artwork. If you've been in my universe for a while, you know what Surface Design is, but many of you may be new here. Welcome!

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Anne LaFollette Anne LaFollette

Happy Holidays!

Before we flip the switch and enter 2022, I want to say how grateful I am to have you in my creative community. I had to completely reinvent myself in my late 50s after I got the dreaded “pink slip” from the company where I’d spent 15 years.

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Anne LaFollette Anne LaFollette

Quick Tips – Final Supplies

Before you head out the door to drive over to the Craft Fair with all of your products, don’t forget these additional key items! We’re wrapping up this Craft Fair series today and there are several key items you’ll definitely want to bring along with you.

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Anne LaFollette Anne LaFollette

Quick Tips – Merchandising Your Table

Let’s talk about best practices for merchandising your table at the craft fair. I’m super excited to talk about how to enhance your table setup and display your beautiful products in the most attractive way possible. Merchandising your table with care is important so that your products stand out, attract buyers and keep them lingering longer while they explore what you have to offer.

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Anne LaFollette Anne LaFollette

Quick Tips – Marketing Your Fair

Ready for some marketing tips! Getting the word out effectively so that all of your friends, family, colleagues and local community know about the fact that you’re participating at a craft or art fair is critical. When it comes to spreading the word about the event where you’ll be showcasing your beautiful work, I have three action steps for you.

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Anne LaFollette Anne LaFollette

Quick Tips – Planning Your Sales

Welcome to this week’s blog. Let’s jump right into this week’s focus: planning your craft fair sales. As many of you know, I spent over 25 years in retail. One of the best things I learned was to plan and anticipate your sales. This is important because you’ll be able to track how you’re doing against your sales goal throughout the Craft Fair. Having this knowledge and visibility allows you to make adjustments as needed and feel a sense of control and empowerment throughout the event.

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Anne LaFollette Anne LaFollette

Quick Tips – Buying Inventory

Welcome back. Are you ready to dive into some of the nitty gritty, behind the scenes planning that’s needed to ensure you have a successful Craft Fair this season? Now that we’ve covered how to pick a craft fair, what products to sell, and you’ve prepared your designs, let’s dive into inventory! This is actually my speciality from 25+ years working in retail.

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Anne LaFollette Anne LaFollette

Quick Tips – Preparing Your Designs

Well hello, my friend! I hope you’re ready to dive deeper into preparations for your craft fair. This week, I’m sharing some insights on how to prepare your designs. If you’ve taken From Doodles To Dollars®, or, The Pattern Design Academy®, chances are you already have a bunch of designs that you can now look back at to see if they’re seasonally appropriate and may just need a few tweaks.

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Anne LaFollette Anne LaFollette

Quick Tips – Picking Your Products

Ready to explore how to pick the best mix of products to sell at your craft fair this season? It’s so exciting to see that many in person craft fair are happening again. There’s quite a bit of strategy involved in picking the right mix of products to sell to maximize your profits.

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Anne LaFollette Anne LaFollette

Quick Tips – Craft Fairs – Picking A Craft Fair

Interested in participating in a craft fair this holiday season? Over the next several weeks, we’ll cover the key steps to follow to be successful. I’ll break the steps down into bite-size pieces so that each week, you’ll have a clear roadmap to follow. So how do you pick a craft fair? Here are my 3 tips.

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Anne LaFollette Anne LaFollette

My 3 Favorite Books Right Now

I am excited to share my three favorite books with you this week. This is another one of my “Quick Tips” videos, which are intended to be short, but still really valuable and easy for you to digest, so let’s jump in.

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Anne LaFollette Anne LaFollette

Finding Balance - 3 Tips That Work!

Well, hello there and welcome to this week's blog. Today's topic is about finding balance and managing overwhelm. I don’t know about you but I’ve been feeling stretch too thin lately. Here are my three tips for how to find more balance and return to a state of calm and peaceful existence.

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Anne LaFollette Anne LaFollette

The Pattern Design Academy - OPEN for Enrollment

This week I’m full of excitement as I invite you to join my Pattern Design Academy program which is the most comprehensive program for creating, perfecting, and selling your artwork in the surface design industry! Students join from all sorts of artistic backgrounds. And some are just starting to explore their creativity. But they all have the desire to explore surface design and discover the endless possibilities in this industry.

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Anne LaFollette Anne LaFollette

From Doodles to Dollars® - Watch Lesson #1 Now!

Hi and welcome to this week’s blog. We’ve just started my free mini course, From Doodles to Dollars®, and this week, I’m encouraging you to explore Surface Pattern Design by joining us. To wet your appetite, I’m showing you the replay of lesson 1. This is the last time I’m offering this free mini course in 2021 and it is not too late for you to join us.

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